Internet Marketing Series: Building Marketing Strategy
Product Code: ECOM11 Time: 5.0 hour(s) CEUs: Available

Summary:

This course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Objectives:

After completing this course, students will be able to:
  • Identify the elements in an effective face-to-face promotion
  • Describe the relationship between public relations and e-commerce
  • Use data mining as a marketing tool
  • Explain niche marketing

Topics:

  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analyzing the Data

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98, NT, 2000, or XP. Internet Explorer 5.0 or higher required. (5.5 or higher for MindLeaders Central) Minimum Connection Speed: 28.8k. Sound card, with speaker or headphones is recommended, but not required to play the courses. Macromedia Flash Player 7.0 (Note: We do not recommend or support installation of the Yahoo toolbar.) JavaScript must be enabled. Netscape and AOL browsers not supported.

Copyright Information:

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Terms of Use:

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