Internet Marketing Series: Advertising on the Internet
Product Code: ECOM10 Time: 4.0 hour(s) CEUs: Available

Summary:

This course provides an overview of the forms of advertising available on the Internet.

Objectives:

After completing this course, students will be able to:
  • Promote a business on the Internet
  • Plan an advertising program
  • Locate advertising customers
  • Compare the different formats of Internet ads
  • Describe the future direction of Internet advertising

Topics:

  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98, NT, 2000, or XP. Internet Explorer 5.0 or higher required. (5.5 or higher for MindLeaders Central) Minimum Connection Speed: 28.8k. Sound card, with speaker or headphones is recommended, but not required to play the courses. Macromedia Flash Player 7.0 (Note: We do not recommend or support installation of the Yahoo toolbar.) JavaScript must be enabled. Netscape and AOL browsers not supported.


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